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Friday, 22 December 2017

Capitalstars Updates: Hero MotoCorp to raise motorcycle prices starting January 1, 2018: 22 Dec 2017

Hero MotoCorp


Hero MotoCorp Limited (HMCL), the world’s largest manufacturer of motorcycles, has announced a price increase in motorcycles by Rs400 per model. 

 This was announced by the company to stock exchanges on December 22, 2017.

 HMCL is a dominant player in the 100-125cc motorcycle segment with its popular brands - Splendor, Passion, HF Deluxe, Glamour, and Super Splendor. 

 It has nearly 50% market share (as per SIAM data Year-to-date) in the Motorcycle segment.

 For Q2FY18, Motorcycles comprise 88% of total volumes and Scooters 12%. The company is the largest seller of Motorcycles in India; however, it stands at 3rd position in scooters -- after Honda Motorcycles and Scooters and TVS Motor Company. Exports comprise only 2.3% of total volumes. 

 Despite Hero being a late entrant into the export market, it plans to double the number of countries that it exports to, from 20 to 40 over next few years. The very size of 2W markets in developing countries presents a huge growth opportunity for Hero.

 The price hike has been taken to offset rising raw material costs and will translate to Rs400 per model. The exact quantum of the increase will vary, basis the model and the specific market.

 Hero MotoCorp is currently trading at Rs3794.7, down by Rs14.3 or 0.38% from its previous closing of Rs3809 on the BSE. The scrip opened at Rs3809.05 and has touched a high and low of Rs3833.95 and Rs3776.1 respectively. The current market cap of the company is Rs76068.4 crore.
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